Product Strategy 2023-2027
Our vision at Patients Know Best is to create a single record for each person that is complete, real-time and accurate. It is available for the patient as a permanent life-long record, everywhere they go and anytime they receive care.
In 2020, we evolved our tagline from ‘Manage Your Health’ to ‘The Patient’s Company.’ This reflects our commitment to not just putting more data directly into patients' hands, but empowering them with the tools and understanding to act. We aim to show them what actions to take in an automated way, without burden on healthcare providers or clinical teams. This is underpinned by our patient-initiated data sharing model which supports the principle that data sharing is most effective when owned by the individual.
This Product Strategy outlines our long-term product direction to achieve this vision, balancing a structured plan with the flexibility to innovate in partnership with our customers.
For more immediate updates our nearer team roadmap is published on our Resource Hub.
Strategic pillars
Extensive 3rd party integrations
Open APIs
FHIR data standard
OAuth sharing standard
We are implementing the OAuth 2.0 standard so a patient can consent to share their data with third parties like apps and organisations. Citizen-mediated sharing is fast and scalable. OAuth 2.0 is the standard consumers are already used to in the rest of the web.
Push APIs
Adding more data
We will continue to expand our datasets to cover the full health of a person across all care settings including primary care (General Practice). This includes procedures, vaccinations, safeguarding and family history. We will use existing international standards for these datasets and make the data available bidirectionally via APIs.
Making it easy and convenient to use
We want all users contributing to a patient’s health to have easy and convenient access to the patient data. Ease and convenience drives speed and actions.
To achieve this at scale, we are focused on integration with national healthcare infrastructures - such as the NHS App in England; NHS Wales App in Wales; and MedMij in the Netherlands - while maintaining a commitment to developing a dedicated PKB App. Our integration with the national infrastructure adds PKB’s patient-centric technology, such as the patient sharing their data with their family, carers, apps and clinical teams.
Pioneering industry-leading security
Security is always a priority. We will continue to roll out multi-factor authentication methods, starting with TOTP whilst reviewing, maintaining and where possible improving security standards.
Offering convenient and scalable onboarding
We are integrating with more countries’ identity verification infrastructure. When we did this in England with NHS login, registration rates went up from 3,000 patients per month in 2019 to 125,000 per month today. We repeated this with NHS login in Wales and MedMij in the Netherlands and will add other nations in future years
We are also allowing patients to use a single login to access multiple records that belong to the same patient. This will allow the patient to register with a record without a verified identifier and later on claim records when they verify their identity.
Patient activation through data-driven engagement
We are leveraging the increasing quality and volume of our data to shift from passive data presentation to proactive engagement. By utilising structured coded data (e.g., SNOMED) alongside our new Population Health Management Engine, we enable healthcare organisations to deploy automated, personalised actions based on their clinical rules.
The goal is to make patients partners in their care, reducing the burden on clinicians and leading to better health outcomes and more efficient services. We are starting with clinical trials, and will expand to medication optimisation and other general guidance.
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