Patients Know Best Surpasses 6 Million Registered Patients as GP Data Integration Drives Engagement

Patients Know Best (PKB), the world’s largest personal health record platform, today announced it has surpassed 6 million registered patients as it closes out the year, representing a 30% increase since the start of 2025.
Equally significant, since launching GP data integration six months ago, over 2.5 million patients have chosen to also add their GP data alongside their hospital information, delivering a single patient record at scale. This enriched record is driving stronger engagement, with these patients’ monthly logins increasing from 35% to 45%. The uplift reflects the significant value people see when they can access, understand, and manage a fuller view of their health.
Driving Patient Activation
The PKB software enriches the data released from the GP to the patient by adding SNOMED CT codes, laying the foundation for PKB’s next phase: patient activation.
The structured, coded information from the GP record and wider sources enables PKB’s recently launched Population Health Management (PHM) Engine to operate. Coded data is used by the engine to implement rules for automated cohort identification and to display relevant information to patients. This supports patients in taking timely, informed action in line with their health needs. PKB has already completed its first project with an NHS customer and will be expanding this in 2026.
‘The patient is the biggest contributing factor to the healthcare workforce - they look after themselves day in and day out,’ said Sally Rennison, Chief Commercial Officer of Patients Know Best. ‘We are utilising this massive workforce to improve outcomes. Patient activation gives them the information and personalised guidance they need to know what to look out for, manage their conditions, and interact with services only when truly necessary. This is critical for the shift to sustainable, preventative models of care.’
Global Expansion and Future Development
PKB has expanded significantly this year - highlights include contracting its first independent provider in the UK as well as internationally securing the single patient record for Lagos, Nigeria’s 20 million residents and, most recently, launching its education programme in Saudi Arabia. The company will continue developing personalised features powered by the richer, coded data available, helping patients navigate their care and supporting healthcare organisations to offer more proactive, joined-up services.
Dr Mohammad Al-Ubaydli, CEO and co-founder of Patients Know Best commented, ‘Reaching 6 million patients is a proud moment because of what it enables. When patients have a complete record, they can know more and do more. Every nation is facing similar issues to the UK’s NHS, so giving people control over their information is a globally applicable solution for better, more sustainable health and care.’




